Orbitz lives in a cluttered OTA category, and while consumers are aware of Orbitz, they’re simply unaware of the benefits of booking with them. Our aim was to create a memorable, breakthrough campaign that gets consumers remembering, talking about and considering the travel platform as the most instantly rewarding booking tool.
Truth is, you’re screwed. Car insurance providers have laid a diabolical foundation to make sure you never win. It’s made of hyper-technical traps in fine print and perfunctory rate increases for whatever character trait they deem a flaw. They want as much of you as they can get (and more) and the road doesn’t go both ways. You’re getting pwned left and right, up and down, sideways and longways, zigways and zagways, and then you get a ‘Thank You’ in the mail for doing business. But really, what other choice do you have?
Glad you asked. There is an exception. And they are not trying to f*ck you.
Last year, Coca-Cola set out to streamline their social content. Thus, the Social Center was born. Agency, media, analytics, and client all hunkered down in the same room and worked shoulder-to-shoulder to make cool, efficient, relevant, and channel-specific content. So, for 13 months, I lived on site in Atlanta as a Creative Director to help get it off the ground, and got submerged in everything Coca-Cola. Was it crazy? Uh-huh. Was it fun? Definitely. Was Atlanta hot in the summer? -_-
I worked specifically on Coke, Diet Coke, Coke Zero, Coke Life and Smartwater for campaigns including NCAA, Copa America, Olympics, Meals, Summer, and Holiday. The sizzle reels are a culmination of work presented in a more entertaining format.
Water has designed our world, from carving mountains, shaping cities, and polishing every last grain of sand. Moen wanted to return the favor by bringing people beautiful water experiences, with 63 years of innovative and thoughtful design.
Nike Chicago wanted to showcase Marathon hopefuls who already embody and embrace the power of the run. This includes professional runners participating in the Chicago Marathon and local heroes who are giving back to the city through running.
Our assignment was to showcase these runners while highlighting Nike's exclusive SMU gear for this the 2017 Chicago Marathon.
Hardee’s has always served up made-from scratch food for hardworking folks, but that story has been lost in bikini-land for some time. We headed out to reintroduce our roots to a new generation, and remind everyone what we’ve known since day one: no one knows the heartland better than Hardee’s.
In the Fall 2017, the FCC held a vote to enact a plan that eliminated Net Neutrality protections. As someone who uses the Internet daily for work and leisure, I was not down with this. In tandem with another creative director, we launched a lobby installation at Havas Chicago to help bring awareness to the upcoming vote, and provide access and assistance to those who wanted to call congress to let their voices be heard. Congress member contact info, phones, and scripts were provided for first-time callers. We also put up an Internet Board full of everything we know and love about the webs that would be compromised if the vote passed.
(UPDATE: It passed, but the fight rages on.)
The Hopper from DISH keeps you so connected to your teams, it's like you're back in college. And who wants to go back to college more than anyone?
College all-stars who flopped in the pros, of course. Brian Bosworth, JaMarcus Russell, Heath Shuler, and Matt Leinart throw away their pride in an effort to return to their glory days.
RAGÚ's Instagram account came to my team in rare form: it didn't exist yet. Complementing the brand's Simmered In Tradition campaign, we created a social version of the brand's story that would be unique to Instagram's platform. Similar to a museum tour, @RAGÚ now allows users to visually (and audibly!) discover the sauce's authentic roots, and the founder who started it all.
Offering an arsenal of features its competitors weren't, DISH's Hopper DVR had product advantages they wanted to capitalize on. Pulling inspiration from the brand's iconic kangaroo logo, we created a snarky character to deliver the features and picked funny-gal Rebel Wilson to bring it to life.
RAGÚ created a heartier sauce and wanted to drive home the bolder flavor of its new line, so we continued Assunta Cantisano's legacy with this beautifully shot film.