Bringing awareness to the impact water has on Moen’s products was highlighted in the film, but we were determined to go beyond and discover if the average person understood the physical and emotional impact water has on their daily life. We created a social-first Water Census to gather learnings and bring attention to the vital impact of water, like its ability to decide where you live and if you’re late to work.
One more step we knew Moen needed to take was to prove their commitment to being a hero for beautiful water. We launched a job search looking to hire an experienced champion for water, which included a full-page ad in the New York Times, and a social burst on LinkedIn, Instagram, and Twitter looking for nominations. We received hundreds of applications and interviewed highly-qualified candidates in a panel setting. In March 2019, Moen successfully hired their first ever Water Director, Nina Kshetry.