Orbitz’s mission is to reward every traveler on every trip. This campaign isn’t just about communicating that idea, it’s about making it happen. Let’s help people overcome life stasis and planning confusion. Let’s educate them about how amazingly rewarding travel can be. Let’s make travel real for people, right now; not later. We needed to show everyone that Orbitz can instantly reward their travel, just like that.
Our campaign focused on those instant rewards with preroll videos demonstrating the ease of getting and redeeming rewards, as well as “shoppable” :06 preroll and social videos linked to travel deals.
Play for full playlist, including preroll and :06 shoppable videos.