Aside from Thanksgiving, the Super Bowl generates the most food waste every year. So, Hellmann’s tapped former linebacker Jerod Mayo to help tackle food waste, gently and tenderly reminding America to start saving more with a little mayo.

Read more about #MayoXMayo here and here. And ofc Pete Davidson stans wrote about it here, here, and here.

Google needed some authentic Halloween ringtones for Nest Home doorbells, so they put out an open call for the ones who were born to die to play these roles: real monsters.

Read more about our spooky stars in Adweek / Lürzer’s Archive / Muse by CLIO

One Show (Shortlist): Craft / Writing / Digital & Online

One Show (Shortlist): Targeted Online Video

Cheez-It Snap’d are a lighter, crispier version of the cheez-y cracker you can’t stop enjoying – even when your friends and family are getting abducted, It’z That Good.

Orbitz. Just Like That.

When you book with Orbitz, you get rewarded Just Like That. But what's That? That is an eccentric world where all you need to know is instant rewards happen in a snap. 

Read more about Orbitz's first TV campaign in 10 years here and here.

To be the most rewarding travel partner, we needed to show the most rewarding travel. #Rewarded spotlights unique travel stories, and helped connect people to their passions.

Coca-Cola launched a new agency model called The Social Center to streamline their social content and production. Agency creative, media, analytics, and client all collaborated at the Atlanta headquarters to create culturally relevant and platform-specific work for brands like Coke and Diet Coke, to Sprite, Fanta and Smartwater. I worked on site for 18 months to help stand the project up. It was pretty fun. Read more here.

Water has designed our world, from carving mountains, shaping cities, and polishing every last grain of sand. Moen wanted to return the favor by bringing people beautiful water experiences, with 63 years of innovative and thoughtful design. What better way to show water’s impact, than removing it completely?

Car insurance providers are screwing drivers from all angles—left, right, up, down, sideways, zigways, zagways—and then they get a ‘Thank You For Your Business’ in the mail. It’s probably time they switch to a provider who’s not trying to *cough* them. 

Nike Chicago tapped Chicago Marathoners—both professional runners and local heroes giving back to the community—who embody the power of running to showcase its new exclusive SMU gear drop.

Hardee’s has always served up made-from-scratch food for hardworking folks, but that story became lost. So, we set out to reintroduce their roots to a new generation, and remind everyone of one thing—no one knows the heartland better than Hardee’s.

In the fall of 2017, the FCC planned a vote to enact a plan that eliminated Net Neutrality protections. I was not down with this attempt to control access to the internet. To help bring attention to the upcoming vote, we launched a lobby installation where people could call congress members to let their voices be heard. Contact info, phones, and scripts were provided for callers. Local press coverage here.

The Hopper from DISH keeps you so connected to your teams, it's like you're back in college. And who wants to go back to college more than anyone? 

College all-stars who flopped in the pros, of course. Brian Bosworth, JaMarcus Russell, Heath Shuler, and Matt Leinart throw away their pride in an effort to return to their glory days.

The campaign was featured on Bleacher Report, USA Today, Yahoo! Sports, and more. 

RAGÚ's Instagram account was in rare form: it didn't exist yet. Complementing the brand's Simmered In Tradition campaign, we created a social story—not unlike a museum tour—that took users on a unique platform journey through the founder's history.

Offering an arsenal of features its competitors weren't, DISH's Hopper DVR had product advantages they wanted to capitalize on. Pulling inspiration from the brand's iconic kangaroo logo, we created a snarky character to deliver the features and picked funny-gal Rebel Wilson to bring it to life.

RAGÚ’s new tomato sauce has a bolder flavor—so bold, it’s reminiscent of its equally bold founder, Assunta Cantisano.